The Backstory: At 14th & Arapahoe, there was a huge billboard promoting Visible Mobile. The sign read…. “Unlimited Massages, (pretty sure they meant Messages!) Minutes, and Data on Visible’s $40/month Phone Service.” I LOL’d because I have been having such bad insomnia and my friends have sent me DMs about numerous typos in posts and stories – so I felt an immediate sense of kinship, and certainly hoped no one was going to get fired for it!
You know what’s really common? When a company or a brand makes a mistake and blames an underling (Hey, I’ve been that underling!), and issues a canned PR apology/non-apology. Not here! Instead, Visible copped to the mistake and decided to make it up to every single person in Denver, by throwing A FREE MASSAGE PARTY!
They DM’d with a cryptic message about how they’d make it up to all of us and then, a few days later, asked if I’d partner to let people know about the event.
I will say this: in 2.5 years of doing 1000 Things To Do In Denver, this is the first time a brand has given back something to my audience, wholly, for free. I made sure there was no pressure to sign up for anything, or give away personal info (unless your interested in the product, and want to!) etc. They assured me that this was just a way to give back and let people know about Visible Mobile (when I saw them at CRUSH, over a five day period, Visible Mobile team members handed out swag and never asked my friends and me for anything in return)..
I felt further confident when Visible Mobile announced, on their own instagram, that they were throwing a free massage party, how many people commented back how much they loved their Visible Mobile plan.
So, I asked Issac Drake, social media and influencer lead, if I could interview him and he agreed! 🙂 Find it below!
(**Disclaimer, Visible Mobile’s first answer is in black text, the rest in blue… can’t fix w/o an install (and so not technical). Though I can’t offer you a massage for my typos, I will give you a big hug if I see you at the Massage Party on Saturday!!)